There are also federal laws that prohibit sellers from advertising or saying anything that is false or misleading. For example, a seller must not advertise or tell you that:

* what they are selling is on "sale" or "special" unless the price is lower than the ordinary selling price (and they can’t artificially increase the ordinary price)

* what they are selling performs at a certain level unless they can prove it (for example, saying they offer “the fastest network in Canada”)